Graduate Laboratories
  Food Business Lab(Food Business Labs)
Professor : Moon, Junghoon
Phone : 02-880-4746     Location : Room #8203A, Bd. #200
Homepage :

The mission of this lab is "Research in Information Management and Marketing in the Agriculture and Food Business." We focus on consumer behavior associated with information and media. On the basis of business research methods, we approach diverse problems of agriculture and food industries. Also, innovation in food supply chain management is pursued through technology management. This lab is affiliated with Auto-ID lab, EPC global.

○ Research Areas

- Information Management in Agriculture and Food Business
- Food Marketing and Brand Management
- Consumer/User Behavior
- e-Business/e-Marketing
- Auto-ID based Business Modeling
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